Rohan: Photography, Mallorca 2012
Look meets performance. Athleisure has become big news in the last five years. Rohan have been at it for over forty years without needing a silly made up word. No other outdoor brand has managed to artfully tread this line between look and performance. Too fashion and it looks fake and vain. Too performance and you sit alongside everyone else fighting for the high ground. This photography provides a unique look and signature for Rohan.
Client: Rohan
Year: 2012