Alpkit: Outpost issue #3

Outpost is a breath of fresh air in a world that feels the need to define itself by tales of daring do. We do tell stories of daring deeds but these are left field and full of personality. And they are constantly mixed with the most accessible ways into the brand.

Practically Outpost creates content for the months that follow the issue and a brand clarification several times each year. Creatively it draws consumers deeper into the brand and gives them the language to describe it.

Client: Alpkit

Year: 2016