Alpkit: Outpost issue #8
Issue #8 saw us make a few changes. A smaller sized Outpost meant we could lose the plastic postage wrap, but double the amount of content, whilst continuing to strike a balance between brand building and product selling. Outpost is there to inspire, and to give customers the language to use when buying kit for their outdoor endeavours. This issue explores the idea of what surviving actually means to each of us - whether it’s how to make an emergency arm sling or getting through Sunday lunch with the in-laws. Educational and inspirational.
Client: Alpkit
Year: 2018
“And that’s just survival in the traditional sense – for many of us with an addiction to fresh air, just getting outside is survival. Surviving boredom, screens, offices and reality TV. There’s a difference between living and being alive, as they say.”
We will survive.
In 2018, warmth and light can be summoned at the flick of a switch. Food can be delivered to our doorstep by someone with a funny shaped backpack and we wash our cars with drinking water. When we do venture into the outdoors we have apps to tell us the weather, to show us the way and to turn on the heating. It’s easy to be lulled into a false sense of security but out there in the wild places, away from mobile signal, nature can still catch you off guard. Do you know the Morse code for SOS? Or which wild mushrooms won’t give you the squirts?
We’re not trying to scare you here, quite the opposite. We believe it’s good to know these things and pass them on, to be able to get yourself out of a sticky situation. It’s empowering. And that’s just survival in the traditional sense – for many of us with an addiction to fresh air, just getting outside is survival. Surviving boredom, screens, offices and reality TV. There’s a difference between living and being alive, as they say. Whatever surviving means to you, we at Alpkit are taking it upon ourselves to dish out the best, oddest and simplest tips, hacks and stories to help you go nice places and do good things. Whether it’s your first night in a bivvy bag, navigating in low visibility, or just getting through dinner with the in-laws.
Get involved with your own survival advice with #winwinter
To photograph the Survival Guide, we took Alpkit back to where they’ve always pictured themselves - the Alps. Slovenia, we discovered, is one big playground.
