Rohan: Advertising best bits

Rohan is a ‘grey market’ brand. Unlike other outdoor brands, we don’t fight this by pedalling stories along the lines of ‘If I didn’t cut the rope we’d both have died’. Rather we embrace the values the brand shares with it’s mature and adventurous buyers. We promote gear that delivers for all of life’s adventures. Messages blur the boundaries of rational and inspirational, reliable and adventurous, calculating and brave, hard working and good looking. We strive to find the truth and tension between these points.